Menu Redesign
We began by creating a new, hand-drawn logo and the dine-in menu. Through industry research and our client's preferences, we chose a 17" X 11" tri-fold format. Working closely with Rez’s owner, our inspiration came from signage on the streets of New Orleans, the fleur de lis as a design element, and a warm color palette to represent their cajun-inspired cuisine.
Logo Design Credit: Aaron Lee
All The Versions...
Multiple digital formats were created for the restaurant's website and mobile app. For print, a smaller letter-sized tri-fold layout was needed for take-out menus, a vegan-specific menu, beer & wine lists, and several more specialty menus were introduced.
Specialty menus | 5.5" x 11"
Drink menus | 4" x 11"
Specialty menus | 4" x 11"
Take-out menu | 11" x 8.5" trifold (outside)
Take-out menu | 11" x 8.5" trifold (inside)
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