ReBlue Branding and App design
Through West Michigan AIGA's Weekend Blitz event, I worked with a team of creatives to create deliverables for a local non-profit. Our team was assigned to ReBlue, a new boutique thrift store by Goodwill Industries in Grand Rapids, Michigan. They had their logo designed, but needed help with branding and wanted guidelines to hand over to their app developer. Below is our final presentation. It was a team effort over the course of one weekend, so once we came up with the direction and deliverables needed, we all took ownership of one. My primary focus were the Brand Guidelines.
