GM (General Motors) wanted to combine GM Genuine Parts & ACDelco into one streamlined site for consumers and automotive technicians to find information about any automotive part, installation, service, and purchase (ecommerce). All images and assets were updated, resized, renamed, and usage rights verified.
At completion, the new site was over 100 pages, 1000+ unique image assets, including 29 illustrated car part graphics, and 30 icons. I was responsible for asset creation and management, before and after the launch of gmparts.com.
Example of page comps in Figma.
Graphics & Icons
On several pages, we used illustrated graphics of automobile parts from their ACDelco product packaging for category buttons. Some graphics were provided, but we needed more — in the same style, perspective, and branding as the packaging graphics. New icons were also required throughout the site. These are all the graphics, illustrations, and icons I created.
Example of ACDelco product packaging with car part graphics in gray.
Graphics
Alternators & Starters
Body
Electrical
Engine Components
Engine
Headlight & Taillight
Air Bag & Related
Paint & Repair
Radiator & Reservoir
Sheet Metal
Structural Parts
Transmission
Turbochargers
Tires & Wheels
Transmission Components
Icons
Collision
Maintenance
Repair
Remanufactured
Chevrolet Performance
GM Original Equipment
Aftermarket
Powertrain
My GM Partner Perks
Certainty Meets Confidence
Consumer Offers
Professional Offers & Rewards
More Offers & Programs
Rebate Offers
Chat With Us
Efficient Diagnostics
Limited Warranty
Training Opportunities
Example of icon usage in a flyout on gmparts.com.
Infographic
An existing infographic illustrating GM's Core Return Program needed to be "rebranded" with the new style guidelines. A working file was not provided, so I recreated it in Adobe Illustrator.
The original GM Core Return Program infographic.
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